Atlas
Healthcare Group
Brand Overview
Atlas Healthcare Group is a healthcare management company operating more than 30 skilled nursing, rehabilitation, and senior care facilities across the Northeast.
The group focuses on delivering quality post-acute care while supporting the individual communities and teams that make up its network.
Social Media Direction
The strategy focused on building brand visibility while showcasing the personality of each facility. Content highlighted resident life, staff achievements, community events, rehabilitation services, and local involvement. The goal was to create an engaging social presence that reflected not just the care Atlas provides, but the people, connections, and experiences that make each community unique.
Results
Increase in impressions
(total number of times the content appeared on someone's screen).
Increase in Views
Before
After
TikTok Tuesday Series
Receving boring activity photos
Viral Reels
Instead of posting as is I create reels from them giving motion to each photo and conveying a story that connects with the users
Ad Campaign
Instead of posting as is I create reels from them giving motion to each photo and conveying a story that connects with the users
Takeaways
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List should haves and should have nots at the start of the project
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Conduct quick sketches with the whole team to get many ideas out
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Scum meetings are important in order to know what everyone else is working on
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The design lead should make sure research is being sent to them throughout