Liberty Health Services
Brand Overview
Liberty Health Services operates skilled nursing and rehabilitation communities, providing short-term rehabilitation, skilled nursing,
and ongoing care.
Social Media Direction
The focus was on building a more modern, engaging social media presence that felt current and relatable. Using trends, short-form video, creative content, staff features, and community highlights, the goal was to move beyond traditional healthcare marketing and show the personality behind each facility.
Results
+902.5%
Instagram engagement
+314.4%
Instagram views
+125
New Followers
+774
Posts Published
Design
Views Increase
Increased views on all platforms
The Challenge
Receving boring activity photos
My Solution
Instead of posting as is I create reels from them giving motion to each photo and conveying a story that connects with the users
Prototype
Takeaways
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List should haves and should have nots at the start of the project
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Conduct quick sketches with the whole team to get many ideas out
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Scum meetings are important in order to know what everyone else is working on
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The design lead should make sure research is being sent to them throughout